News of: Monday, February 07 2005,

Chemistry club advertises on the homeless

The ads are placed on the backside of the coat of several homeless persons. The ads are an idea of the Augustinian Nuns in Amsterdam, and a source of income for the homeless. They call it Streetvertising.

The new club evening is called 'The Outcast' ('Holland's first Metrosexual clubnight'), and organized by Chemistry.

The homeless persons who carry the coats are selected, and must walk a special route. The Augustinian Nuns use the revenues for providing help to the homeless from their monastery in Warmoesstraat in the centre of Amsterdam. They have lived there since 1952.