News of: Thursday, December 08 2005,

Amsterdam International Fashion Week to Museumplein

The Amsterdam International Fashion Week is almost certainly to take place on the Museumplein square, in the summer of 2006.

The AIFW is a relatively new regular event in Amsterdam (started in 2004).

The next edition still takes place in the Westergasfabriek in Amsterdam West, January 25-30 2006. The summer edition is almost certainly going to take place on the Museumplein Square, the Museum area with Rijksmuseum and Van Gogh Museum, but also close to the PC Hooftstraat, Amsterdam's main luxury shopping street.

According to the website, AIFW is steadily establishing itself as a young and directional alternative to the world’s more traditional fashion weeks.

Focusing on Amsterdam’s reputation as an inspiring city, the AIFW programme combines commerce with creativity. Alongside the 'District' trade fair (a 5-star trade event dedicated to the New Luxury segment) and catwalk show schedule, the programme includes fashion events, lectures, exhibitions, retail initiatives and parties.

As well as a showcase for Dutch fashion, AIFW provides a stage for the growing New Luxury segment, that so far was stuck between existing mainstream trade events and traditional couture weeks.